BAT camp: Baidu is still planning medical big data in addition to search

The Wei Zexi incident has caused Baidu and his bidding ranking model to experience a storm. And every time Baidu and medical care are linked together, 揶揄, 侃, and labels are always with them.

This time, Baidu was linked to medical health. On November 22nd, Baidu Chairman and CEO Li Yanhong appeared at the 9th Global Health Promotion Conference “Innovation Improves Health – Looking to the Future”. After the Wei Zexi incident, how did Baidu’s family redefine Baidu’s role in the medical industry ?

Do you use Baidu to search for medical information ?

Talking about the original intention of attending the meeting, Li Yanhong said that he would like to know more about the needs of medical professionals. "I don't know much about medical matters. I want to learn from you. Please tell me what work we need to do. What information is important to you. What are you and what are missing for you? So that more things can happen, we can make a miracle."

At the meeting, Li Yanhong’s first question caused a burst of laughter. “Will you use the Internet for self-diagnosis? Do you use Baidu to search for yourself?”

"I am very serious about relying on Baidu to check various problems. In most cases, I will check the Internet. If I have a small symptom, I will check it online. If there is a serious situation, I will ask the doctor." Li Yanhong’s answer seems to represent the situation of most people. .

The scope of this "most people" even includes World Health Director-General Chen Fengfuzhen, who said that sometimes self-diagnosis is no problem, but emphasizes that doctors must be found in situations where self-treatment is not good.

How do you provide good information and effective information filtering when users search for medical problems? The topic suddenly became serious. Li Yanhong believes that Baidu must first do its best to filter out information that is not related to false information. Government regulators should also play a role.

Li Yanhong emphasized that ensuring the effectiveness of medical information is not only the responsibility of technology providers. He stressed that users should also use the brain to think about what should be believed, and what can be believed on the Internet. This is not only a problem for China, but a problem for the whole world.

Zhang Jingwen, a pharmacist in the Pharmacy Department of Beijing Children's Hospital, believes that when we conduct medical information retrieval, we can refer to the personal experience of netizens appropriately, but once we agree with a certain point of view, we must continue to search. If you want to avoid credulity and blind obedience, you must learn to dialectically look at the problem - the more information you collect, the more you will gradually develop your own understanding and judgment. Don't "blind people touch the image", just glimpse through the network and rush to conclusions.

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