The three major challenges of mobile healthcare: money, policy and business model

Money, policy, business model Three "big mountains" in mobile medical care , some people give their lives, some people climb and roll, and some insist on going far.

Entrepreneurship, this is really a difficult road. Others see high financing and high valuation, but who knows that behind it, it deprives too many good moments that should belong to life;

Entrepreneurship is another exciting road. It is the way to realize the self-worth of life. How many people are going on this road.

"He is very hard, very anxious, and often quit smoking with friends." This is a media person's description of Zhang Rui, the founder of Chunyu doctor who died on the evening of October 5, and Zhang Rui fell on the road of mobile medical entrepreneurship. However, there are still many Zhang Rui who continue to walk.

Perhaps Zhang Rui represents not only his personal departure, but also reflects the hardships and confusions of mobile medical and other entrepreneurial fields.

Three major challenges in mobile healthcare: money, policy and business model

  Entrepreneur says

High policy threshold: online medical treatment must be licensed

“In 2003, I submitted the materials to a provincial health department for the first time. After waiting for two weeks, I did not reply and did not dare to call. After about two or three months, the people in the hall found me and said The material, one is that 'your thought is very avant-garde', and the other is 'the person with knowledge is not online'. The implication is to reject me." Recalling the scene when the clove garden was first created, the founder Li Tiantian still remembers it. The prototype of the Lilac Garden website was established as early as during the Li Tiantian study in 2000. At that time, it was only a forum. Li Tiantian put what he thought was worth discussing with everyone in the forum to communicate and pay more attention to the number of people. Li Tiantian decided to transform.

Because the website involves the medical industry , it must be approved by the Food and Drug Administration of the Health Department before it can go online. This approval process is completed for one year. In the second year, Li Tiantian submitted the materials again. At this time, the Internet was gradually recognized by the world. The people in the hall no longer thought that “the people with knowledge did not go online” and finally got the approval of a provincial health department.

Li Tiantian's example is the embryonic form of Internet medical care for early policy support. The medical field is a special field, and the policy is always binding on this field. August 29, 2015, the State Health Planning Commission issued the "Opinions on Promoting telemedicine medical services" (the "Opinion"), provides for a "telemedicine" is defined as: one of the medical institutions to invite other medical institutions, the use of Communication, computer and network technology, providing medical support for the medical institutions to provide medical support for patients, and clearly stipulates that "non-medical institutions may not carry out telemedicine services."

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