2016 China Internet Medical Development Report was released
Internet medical care is a new application of the Internet in the medical industry . Although its topic is hot, the public use rate is not high. People care about how it will develop in the future and whether it will benefit the people. Today, the Social Sciences Literature Publishing House publishes the first Internet Medical Blue Book, China Internet Medical Development Report (2016). The Blue Book System introduces the development trend of Internet medical care in recent years and the "three big mountains" on the way forward.
What is "Internet medical care"?
The Blue Book points out that Internet medical care is a medical development model that includes health education, medical information inquiry, electronic health records, disease risk assessment, online disease counseling, electronic prescription, teleconsultation, and teletherapy with Internet as a carrier and technology. Various forms of health butler services such as rehabilitation. Through the above services, it helps to resolve the contradiction between China's medical resource imbalance and people's increasing health care needs.
The data shows that in 2014, Internet medical industry entered the start-up period. The scale of China's Internet medical market reached 11.4 billion yuan. In 2015, the market size reached 15.73 billion yuan, with a growth rate of 37.98%. The mobile medical market reached 4.27 billion yuan, with a growth rate of 44.7%. The deep reason behind the high growth is that traditional medical services can not effectively meet the needs of the majority of patients and even doctors and the need to connect with problems. These problems have been improved through the Internet.
As of December 2015, the number of Internet medical users in China was 152 million, accounting for 22.1% of Internet users. Compared with other online applications, the use of Internet medical care still needs to be cultivated. Among them, the use rate of Internet medical services in the pre-diagnosis link is the highest—the total utilization rate of online medical care information inquiry, online appointment registration and online consultation and consultation is 25.3%; the utilization rate of medical e-commerce accounts for 4.6% of netizens; The O2O medical and health fields such as disease management, appointment medical examination, and health care are all used at less than 1%.
"medical e-commerce" hopes to explode
The Blue Book predicts that pharmaceutical e-commerce is expected to usher in explosive growth in the future. With the innovation of e-commerce sales and regulatory models for prescription drugs and the application of online medical health services such as Internet extension medical orders and electronic prescriptions, the prescription drug online sales rights are expected to be open, and pharmaceutical companies will also use e-commerce platforms to optimize procurement and distribution systems. Improve business efficiency. The development of pharmaceutical e-commerce can further promote the separation of medicines, effectively reduce the dependence of drug sales on hospital channels through the Internet, and thus create a complete ecological platform for purchasing e-commerce platforms.
At the same time, the Internet + Chinese medicine market has great potential. In the field of Internet medical treatment, Internet Chinese medicine is still in its infancy. Although Internet Chinese medicine entrepreneurship is relatively active, most startup companies are still in the initial stage. Even in the emerging Internet medical field, Internet Chinese medicine startups are relatively weak compared to several industry giants that have already advanced to the billion-dollar industry. With the development of Chinese medicine as a national strategy, and the birth of the Nobel Prize in the society, the society has promoted a wave of Chinese medicine, and the society’s attention to Chinese medicine has reached an unprecedented height. Internet Chinese medicine has a bright future and great potential, and will become the Internet. New directions in the medical field.
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