Astronomical agricultural products are not the essence of brand agriculture

Recently, prices of some agricultural products caused a surge of price surges in the Beijing market. At present, the prices of agricultural products such as bean sprouts and garlic sprouts continue to rise, and the price of onion is even more ridiculous than the price of the same period last year. Many citizens have reported that "today, the price of vegetables is like sitting on a monkey. It must be heaven. It really will soon be impossible to eat."

The most fundamental reason for the current instability and exploitation of agricultural products is that farmers cannot fully grasp market information in all aspects. Second, farmers are too fragmented to compete with the market and to control the right to speak. To solve this problem, farmers must first Become a group, set up a cooperative or lead a leading company to produce a large-scale brand effect.

There are many categories of agricultural products that lack the “boss”, making the agricultural product market always in the midst of turbulence. In China, it has entered the era of brand agriculture. If every category of agricultural products can have two or three leading companies. Enterprises stand out and become brands of their respective categories. Then I believe that market fluctuations in agricultural products will be much smaller, and there will be no situation where “vegetable crops hurt farmers” or “high-priced vegetables”. Astronomical agricultural products are not branded agricultural products. Nature.

What is the essence of brand agriculture? I believe that branded agriculture is based on market demand, based on ecological security, and based on the concept of industrialized management. It uses brand marketing as a path to open up one or two or three industries, promote agricultural efficiency, increase farmers' income, and benefit consumers. Achieving sustainable agriculture.

Brand agriculture requires companies to be market-oriented

The reason why astronomical agricultural products are produced is because agricultural products appear to be “small and large”. Farmers cannot fully grasp market information, but branded agriculture requires companies to be market-oriented, and requires that agricultural industrialization enterprises not only want to work in the early stages of their cultivation, but also It is how to maximize the size of the base, how to grasp the quantity and quality of production, but also to focus on the market, to formulate production plans, marketing models, and sales prices based on market demand. Don't wait until the product is produced, and the sales are poor. Only then did they come back to consider the issue of strategic strategy. As a result, a lot of resources were wasted and valuable time and opportunities were delayed.

With the market as the center and returning to the essence of the enterprise, the agricultural enterprise must achieve three transformations: from resource advantage to value, from industrial advantage to market success, and from product advantage to brand success. If you are government-centered, resource-centered, base-centered, and self-centered, then you certainly won't win, and all your advantages lose significance.

Brand Agriculture is an Effective Way to Increase Farmers' Income

The price of vegetables is so high that the peasants must have made a profit! In actual fact, in the whole market segment, the vegetable growers are the least profitable. The money allows the middlemen who own the channels to make profits. On the one hand, they depress the purchase price, on the other hand, they raise the shot price. In the sky-high price vegetable market in the Spring Festival, vegetable growers have to bear the cost of planting and manpower. What's more important is the market downturn and the risk of losing money.

How can farmers increase their income? I often say that what is the significance and value of branded agriculture? The brand is the engine for the transformation and upgrading of agriculture, a booster for improving the quality and efficiency of agriculture, and a talisman for fierce market competition. Branded agriculture has these values, and we only promote it to encourage branded agriculture. We have such an ideal and goal is to "change the agriculture with the brand".

The value of branded agriculture will enable farmers in the upper reaches of the agricultural industry to obtain more benefits. They rely on branded agriculture to ensure not only their production, but also worry about prices and sales after the birth. Brand farming is to increase income Effective way.

Brand Agriculture is the guarantee of consumers' waist and tongue

The farmer's market is connected with the consumers, and the market will regulate the market price of the agricultural products sold. In the farmers’ market, a few square meters of booths will cost almost ten thousand yuan each month. Can we raise the price of vegetables in order to recoup the rent? This time, it will test the consumers' pockets.

If each agricultural product category has two or three brands, then branded products will drive the development of other products in this category. Whether it is quality or price, then of course, consumers will benefit. Consumers will be more at ease when purchasing products, and more assured that they will ensure the safety of the consumers' waist and tongue.

The emergence of astronomical agricultural products has the phenomenon of “small and large” agricultural products. However, it is more disorderly to raise the prices of middlemen. There is no market norm. The essence of brand agriculture is to establish a market order, through the management of agricultural enterprises, To make each category of agricultural products have well-known brands, through the brand to regulate the market, regulate the price, not only for farmers, but also for consumers.