Easy to understand drug information Canada launches "smart packaging"

[ China Pharmaceutical Network Technology News ] With the development of the times, consumers need to “dialogue” with products, and through digital intelligent packaging, digital interaction with manufacturers to obtain the required information. Jones Packaging, of the City of London, Ontario, Canada, has recently introduced a convenient way to “smart packaging” drugs, transforming the traditional way people buy drugs, especially over-the-counter drugs, by introducing interactive “smart tags”.

It is reported that this kind of smart packaging is more convenient, users can easily understand the drug information through the smart phone, and check whether it is applicable.

With the support of the National Research Council's Industrial Research Assistance Program (IRAP) and the Swedish National Innovation Agency, Jones Packaging has developed the technology with the Norwegian and Swedish Thin Film Electronics Association.

For manufacturers, this technology provides a number of new opportunities for manufacturers to understand consumer needs, and can provide customers with coupons and loading ads in related products, and its built-in sensors and tracking devices can also enable consumers, medical Health workers and manufacturers understand whether product packaging has been tampered with during transportation. This is especially useful for high-priced drugs or luxury goods such as cosmetics, perfumes or alcohol, which can effectively prevent the risk of counterfeit products.

At present, Jones Packaging's equipment can produce 15,000 kits with OpenSense labels per hour. This is a huge technological leap, more than other competitors. The near-field inductive labels used before can only rely on manual hourly production. 100, and can not complete online verification. It is predicted that smart packaging technology will be effectively promoted, achieve double-digit growth by 2020, and sell well in the global market.

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