Wahaha milk powder global supply chain for the first time open milk powder backup

Recall that one month ago, Wahaha chose to announce all aspects of Edison's milk powder production chain to the world for the first time on the day of the “3·15” consumer rights. At one time, public opinion was awkward. Open global supply chain, which is rare in the whole milk powder industry.

A month later, Wahaha was doomed to shock everyone again.

The reporter recently learned from the Archives Bureau of Zhejiang Province that Wahaha has registered all of Edison's milk powder supply chain's electronic files and registered and backed up in the authoritative third-party certification organization, the Zhejiang Provincial Archives. This means that these files will be permanently stored in the archives and cannot be modified to become a true history.

After negative news about milk powder such as "Leather Milk" triggered a fear of dairy consumption, Wahaha's release of the powdered milk supply chain and its transfer to the authority of the state have undoubtedly brought a fresh air to the entire milk powder industry.

The Zhejiang Archives, as a third-party authoritative department, has actively focused on food safety. It has incorporated infant milk formula files into the scope of supervision, and actively registered and backed up the milk powder supply chain archives. This can also be said to have created a precedent for the country.

Milk powder encounters credibility crisis Recently, negative news about milk powder such as "Leather Milk" has triggered a new round of dairy consumption panic, again casting a shadow on the dairy industry. Relevant investigations have shown that domestic consumers do not trust the milk powder industry and a series of issues have evolved from good faith to moral integrity, and some have even broken the legal bottom line. For a time, the milk powder industry experienced an unprecedented crisis of confidence.

Not long ago, the AQSIQ released the news that by the end of March, the reconsideration of production licenses for the national dairy and infant formula milk powder companies had all ended. A total of 643 dairy products enterprises across the country passed a production license review and passed a rate of less than 55%.

Of the 1176 families, infant formula milk powder companies accounted for 145, but only 114 were approved. Although the overall rate of adoption of the milk industry is much higher, 80% has not yet been reached. In other words, 1/5 of domestic infant formula milk powder on the market is not up to standard.

This news undoubtedly gave people a hit.

In contrast, on March 31, CCTV’s “News Broadcasting” reported that 124 infant milk powder enterprises throughout the country started the establishment of an honesty management system to enhance the company's food safety control and control capabilities, and promised not to compete for milk sources or price wars. Do not make false advertising.

Obviously, credit management has become the key word in the current milk powder industry.

Two "First Crab Eaters"

In this section, Wahaha's announcement of all aspects of Edison's milk powder production chain to the world is like a timely rain, which is of great significance to the milk powder industry and consumers.

The transparency of the supply chain has become a new issue and a new trend in food safety. Wahaha Edison formula milk powder global supply chain for the first time openly, opened the precedent of the transparency of China's imported milk powder supply chain, becoming the "first person to eat crabs."

However, consumer dairy panic still exists. Many parents hope that relevant departments will intervene and adopt some powerful measures, especially the use of third-party certification methods, to eliminate the confidence crisis in the milk powder industry and regain consumer confidence.

At the same time, the Archives Administration of Zhejiang Province, as a file administrative department that has always been concerned about the safety of the people's livelihood archives, has also placed more eyes on strengthening the regulation of milk powder files.

Actively guide enterprises to back up important archives of production, operations and intellectual property rights to archival departments at all levels to provide services and strengthen supervision. This is the implementation of the provincial archives and electronic document registration backup and backup work by the Zhejiang provincial government in 2009. Since then, an important task of the archives administrative department.

In this context, Zhejiang Provincial Archives, as a third-party authority, registered and backed Wahaha Edison milk powder supply chain files, creating a national precedent and becoming another "first person to eat crabs."

Wahaha took the initiative to backup all electronic files of Edison's milk powder supply chain in the Provincial Archives, and the Provincial Archives strengthened the supervision of milk powder files. Both actions are a worthy-for-expected practice for improving the integrity system of Chinese dairy products and restoring consumer confidence.

Archive backup, how courage, then Wahaha announced milk powder supply chain, and the electronic archives to the provincial archives registration, backup from where the emboldened from?

“In the context of globalization, Wahaha selected the Dutch milk source and the Dutch 130-year-old production process, which was originally imported into China. This represents the second upgrade of Wahaha’s own industrial chain and also represents that Wahaha will be safer and more The determination of high-quality milk powder to Chinese babies, said Zong Qinghou, chairman of Wahaha Group.

Zong Qinghou said that as the only brand of imported powdered milk that allows consumers to see the production supply chain, Edison formula milk powder has created its own traceability system for milk powder. With the unique code on each package, you can witness the powdered milk. “From milk source to each step of processing into products”, the quality of each can of milk powder is tracked to ensure safety and reliability.

Zong Qinghou cited the advantages of three Edison milk powders. "First, the advantages of milk and producers. Second, the advantages of producing canned milk to ensure fresh quality. Third, strict self-inspection processes and after-sales protection services to consumers."

Wahaha's analysis of Edison milk powder supply chain The director of the Wahaha Research Center explained the Wahaha Edison milk supply chain to the reporter one by one.

“The Dutch pasture of Edison milk powder is the home of the world's milk. It not only has unique natural and geographical conditions, but also leads the world in terms of quality assurance. From cows, feed, farms, raw milk, dairy products, and end products, there are strict Quality Assurance Formulations such as dairy cows' mixed feeds are formulated from natural ingredients, do not contain antibiotics, do not contain growth-promoting agents, and do not contain any synthetic additives. Only those feeds that have Good Manufacturing Practice (GMP) certificates The company was allowed to provide mixed feed to family farms."

"The production plant of Edison milk powder is the DOMO Belon factory in the Netherlands. From the plant's transport truck to the ranch, it pulls back the refrigerated milk storage tank, and it only takes 2-3 days to spray powdered milk into finished milk powder to ensure milk powder. The new quality of the product. At the same time, it avoids any nutrient loss and pollution brought about by intermediate storage links. This is a quality advantage that off-site packaging does not have.”

“As for Edison's milk powder manufacturer, it is a Royal Dutch dairy company, with a history of more than 130 years, and a scale of more than 9 billion euros. It is one of the largest dairy companies in the world. In 2005, the Royal Dutch Dairy Company inherited its robustness for more than 100 years. The development of the enterprise and its strong social responsibility to the people were awarded the title of "Royal" by the Dutch royal family."

"In addition, Edison formula milk powder imported into China, in addition to strict implementation of the official entry process, Wahaha Group will also carry out self-inspection of the company."

Zong Qinghou said that Wahaha conducts one-on-one tracking services for each baby who drinks Edison formula milk powder to ensure after-sales protection services.

Milk powder archives, allowing consumers to regain confidence in the industry analysis, a good can of milk powder, not to see the source of milk, nor to see the formula, but in the "from dairy cows to the sales terminal" in this part of the operation of the visibility and connectivity . Once the fault or invisible will directly affect the judgment of good milk powder.

For example, some imported milk sources are imported into China and generally take sea routes. In the process of transportation, storage and packaging, consumers are invisible. During shipping, due to various reasons such as poor sealing, long-term sea transportation can easily increase the risk of microbial contamination and moisture.

The person in charge of the provincial archives pointed out that at present, Wahaha’s registration of Edison milk powder archives in the provincial museum reflects the contents of its production and supply chain in a complete manner. The file is a true record of history.

“The Archives will record all electronic files of Edison milk in CD-ROM format and keep it in the archives. Even if the Wahaha Group’s business system fails and the supply chain file is lost, it will not be lost because it has been backed up in the archives. "The person in charge said that the security and authority of the backed-up data are unquestionable. "Backup is equivalent to the most primitive data. Any subsequent move will leave a trail, record one by one."

"In 2009, our province fully implemented the archives registration backup system, strengthened the administrative supervision of archives, and innovated social management methods and contents. The archives department, as the administrative supervision agency for public power protection, is responsible for maintaining social integrity and promoting social harmony. The relevant person in charge of the Provincial Archives Bureau said .