Mobile medical really came to how to hit the core pain points?
Investment points:
1. Mobile medical care still has not touched the " medical " core
There is no uniform definition of mobile medical care. As long as the Internet and computer combine medical and health cases, they are all called “mobile medical careâ€. The domestic mobile medical concept appeared in 2011 and became an investment hot spot in 2013. Most of China's current mobile medical companies are targeting single-item applications or providing platform-based services. Narrowly defined mobile medical services are scarce. The mobile medical industry chain is mainly composed of operators, medical device manufacturers, hospitals, system integrators, Internet companies and medical and health companies. Mobile medical profit models are diverse, and it is possible to charge patients, doctors, hospitals, pharmaceutical companies, and insurance companies.
2, medical improvement into the deep water area, mobile medical really wants to come
Multi-point practice has gradually expanded to the whole country, and conditions have been gradually relaxed; medicines have been expanded and piloted to expand, and medicines have been eliminated, and hospitals have been forced to monopolize doctors and drugs; prescription drug online sales are expected to be lifted early next year; the state promotes social capital to run medical treatment, online and offline Deep closed loop; promote commercial health insurance and ensure that doctors practice more. The multi-integrated policy escorts mobile health from all angles.
3, a few large platforms will cover multiple just-needed links
We divide mobile medical care into nine major segments: health management, self-diagnosis, diagnosis, waiting for treatment, in-hospital rehabilitation, medicine, payment, and out-of-hospital rehabilitation. We study the degree of rigidity of the demand, the degree of participation of hospitals, doctors, and the difficulty of third-party intervention. Covering the multiple needs of the medical value chain is the future trend. The number of health management and self-diagnosis investment is the highest. After the prescription drug online sale is released, the drug link investment will increase, and the doctor resources will be the battleground for the military.
4, chronic disease is most suitable for mobile medical vertical closed loop
Chronic diseases meet the five core elements, accounting for about 68% of the disease burden, and are most suitable for mobile medical vertical closed loop. The number of users and the APRU value jointly affect the profit prospects of mobile medical enterprises. The profit of large platforms mainly depends on the number of users. The profit of vertical closed loop mainly depends on the ARPU value of users, and should be comprehensively compared to the value of the two types of enterprises.
5, optimistic about the mastery of high-quality doctor resources, closed-loop integration capabilities of the company
1. Mobile medical care still has not touched the "medical" core.
(1) Domestic mobile medical investment continues to heat up
There is no uniform definition of mobile medical care. As long as the Internet and computer combine medical and health cases, they are all called “mobile medical careâ€. At the 2010 Mobile Medical Summit in the United States, mhealth was defined as “medical services provided through mobile devices.†In the United States, the debate over the definition of mhealth and ehealth continues. In China, mobile medical access has entered the mobile medical field in 2011, and domestic academic circles have not clearly defined the concept of “mobile medical careâ€.
The domestic mobile medical concept appeared in 2011 and became an investment hot spot in 2013. According to the statistics of the Ministry of Industry and Information Technology, the number of mobile medical apps in China has reached more than 2,000, and it is still in a period of rapid growth. Mobile medical app functions are also becoming more diverse and increasingly attract the attention of professional medical practitioners. Mobile medical care has covered the medical big data analysis industry and health management industry, including a variety of specific application functions such as personal physical monitoring, personal health data management, permanent health records, and basic drug clinical application analysis. In 2012, China's mobile medical market has reached 1.86 billion yuan, an increase of 17.7% over the previous year.
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