In another month, the Xingxiangyuan Doctors' Creative Platform (hereinafter referred to as “Xingxiang Gardenâ€) will be over one year old. According to the plan, before June 18 this year, the number of doctors in Xingxiangyuan will reach 10. Its Yi Nian Health (hereinafter referred to as “Yi Nianâ€) is scheduled for high-end health management, while the “Xingxiang Doctor†brand focuses on the service level.
Xingxiangyuan was founded by Dean Shen Farong in April 2015 and is the first doctoral platform in China. At present, the number of top-ranking doctor groups that have signed up has been “achievedâ€, covering disciplines, surgery and general subjects. Business projects include: VIP digestion, varicose veins, pain, urology, cancer, ophthalmology, high-end health management, maternal and child health, heart and many more.
Walk along the quiet blue stone steps of Hangzhou Huanglongdong Scenic Area for 100 meters, you can see the archway with the "Yi Nian", and then go deep into it. The Yi Nian headquarters surrounded by mountains and waters and pavilions will come into view. Here, Shen Farong, founder of Xingxiangyuan, shared the next development path and strategic planning of Xingxiangyuan.
Yi Nian positioning service high-end crowd
In December last year, Yi Nian received tens of thousands of angel round financing. The positioning of Yi Nian Health Management is to serve high-end people, providing a complete set of services from physical examination, health care, and medical treatment. The biggest difference between Yi Nian and other similar companies is that it has a strong expert resource in the medical industry . Yi Nian has a team of multidisciplinary medical experts led by Prof. Shen Farong, a leading cardiovascular expert in China, and a team of well-known health experts in China.
Apricot Garden and Zhejiang Greentown Cardiovascular Hospital are all backed by the healthy and powerful medical resources of Yi Nian. It is reported that Yi Nian has introduced an advanced health management system, through which the system is connected with the resources of hospitals and doctors.
The second bright spot of Yi Nian's health is the “person-centered health steward management modelâ€, which provides private customized services based on user health characteristics and individual needs. For example, Yi Nian can do health records, daily health management, and medical care for customers.
So where do high-end customers come from? Shen Farong introduced that the customers who signed the contract in the previous period were mostly corporate executives, in the form of individual contracting, which formed a word-of-mouth communication effect, and customers would make a distinction according to their needs.
According to the plan, gradually expand from individual customers to corporate customers in one year, and customize the corresponding health management services for employees. In addition, Yi Nian has successively reached a strategic cooperation agreement with the United States, the doctor, the health, and the health of Ruitai, respectively, on the cooperation between the United States, Japan, and Beijing.
Apricot Garden Doctor Group
Shen Farong said that last year, the Health Planning Commission invited several doctors' groups to discuss and form a basic definition of the doctor's group: first, it must be a doctor's establishment; second, at least two doctors; third, it must be an entity.
Shen Farong told the arterial network that the doctors group formed by Xingxiangyuan must have certain barriers in Zhejiang Province. The first ten doctors' groups aggregated the highest quality high-end doctor resources in the discipline, such as Zhejiang University First Hospital, Zhejiang Medical Second Hospital, Zhejiang University. Shaoyifu Hospital, Provincial People's Hospital, Provincial Hospital of Traditional Chinese Medicine and other large provincial hospitals. More than 100 multidisciplinary experts have been signed.
“The fundamental difference between the apricot garden doctor group and the public hospital is that we can achieve teamwork.†Shen Farong said, “Doctor group doctors can not only share technology, but also share patient resources, patients are cured, and they are also team brands. a kind of propaganda."
In addition, doctor groups must have physical hospitals to support their development. Greentown Cardiovascular Hospital is the first offline clinical base of Xingxiangyuan. It is also the first open multi-point practice platform in Zhejiang Province, covering provincial and municipal medical insurance.
"We don't want to pursue the number of doctors who sign the contract. The key is to find the core backbone doctors." Shen Farong said that Xingxiangyuan is a group of doctors' groups. Through online and offline interaction, a multi-practice doctors' alliance is established to help doctors practice more. . Apricot Garden provides commercial guarantees and legal support to multi-point practitioners. Apricot Garden is actually a parent brand or incubator. There are many sub-projects underneath. These sub-projects are relatively independent.
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