China's education and training will no longer be blindly dominated by venture capital and intelligent development.

China's education and training market: industry investment tends to be rational, the number of institutions continues to shrink, and the market scale continues to expand.

The modern education and training industry in China began in the 1980s. The main body of the market is vocational training represented by Lanxiang and New Oriental cooking. As the government's encouragement to study abroad increased, from the 1990s, the study abroad training boom began. From the end of the 20th century to the beginning of the 21st century, a large number of subject counseling for primary and secondary schools began to emerge. Under the strong demand of parents for the efficiency of the points, the form of tutoring in primary and secondary schools has gradually evolved from individual tutoring to commercial institutions, and the class has gradually evolved from a large class to a small class and one-on-one. During the same period, the Internet entered China, and the first batch of elite schools represented by the 101 Distance Education Network was born.

After the first decade of the 21st century, with the joint promotion of policies, capital and technology, online education has flowed from the undercurrent of 2010-2013 to the madness of 2013-2015. After reflection in 2016, it is currently The practitioners are gradually moving towards rationality and moving towards a new round of steady growth. The specific performance is: no longer obsessed with "free" "traffic" and "pure online" as in the previous two years, no longer "adaptive" "VR New concepts such as "artificial intelligence" have high expectations; no longer blind venture capital, online education begins to develop steadily.

Judging from the changes in the number of training institutions in 2009-2017, the total number of institutions in the education and training industry in China has been steadily decreasing year by year. According to the "2016 National Statistical Report on Education Development" issued by the Ministry of Education, there were 93,400 national vocational and technical training institutions in 2016, and 19,500 other private training institutions. In 2017, the total number of institutions was around 103,300.

Chart 1: Changes in the number of institutions in the education and training industry in 2009-2017 (unit: 10,000)

Note: The number of educational and training institutions here = vocational and technical training institutions + other private training institutions.

Source: Ministry of Education, Prospective Industry Research Institute

There are three main reasons for the decline in the number of institutions: First, as the entire industry matures, some poor quality institutions are eliminated in the market competition; second, consumers tend to be rational, and the profiteering period of the education and training industry has ended, investment Those who are also cautious about entering the industry; third, due to the impact of the overall economic situation, the growth rate of the education and training industry is also slowing down. In addition, the impact of national policies on the education and training industry can not be ignored. For example, the introduction of the “Alternative Olympics” in various places in 2012 has also affected many primary and secondary school training institutions.

Although the number of education and training institutions in China has continued to decline, the quality of China's education and training institutions has continued to improve, and the market scale is constantly expanding. In recent years, China's education market has shown a booming trend and has become a shining market hot spot in China's economic field. With the in-depth development of the Internet and mobile Internet, the liberalization and support of government policies, the year-on-year growth of fiscal and family education expenditures, and the concentrated demand for education services under the general trend of consumption upgrading, China’s education began in 2014. The industry, especially the Internet education industry, has entered a rapid development channel. In 2016, the education and training industry market has a scale of nearly 2 trillion. The education and training industry mainly includes early childhood education, primary and secondary education (extracurricular tutoring + private schools), vocational education, language learning, talent training. Market segments such as corporate training. Since 2009, the market size has maintained an average annual compound growth rate of 16.2%.

Chart 2: Market size of education and training industry in 2009-2017 (unit: 100 million yuan, %)

Source: Prospective Industry Research Institute

Adult user survey in China's education and training market: teachers and word of mouth are the main considerations

In addition, according to relevant research data, 42.6% of adult users are from first-tier cities, and 43.3% of users are from third-tier cities and below. The total number of users in these two regions is 85.9%. Second-tier cities have the fewest users, only 14.1%.

Among the users who received much-loving language training in 2017, 82.9% of them spent the most time and energy on language training, and 59.9% of them spent the most time and energy on their research/test title. In training, 41.2% of the people spent the most time and energy on the education improvement training.

From the perspective of adult users' choice preferences, the strongest teachers and good reputation are the two most important considerations.

Figure 3: Urban distribution of education and training users in 2017 (unit: %)

Source: Prospective Industry Research Institute

Figure 4: Language training in 2017 education training takes the most time to participate in the training category (unit: %)

Source: Prospective Industry Research Institute

Figure 5: Main considerations for adult users in the education and training industry in 2017 (unit: %)

Source: Prospective Industry Research Institute

Netease cloud intelligent exploration, open a new chapter of China's education and training

On January 11, 2018, NetEase Cloud and China Public Education signed a strategic cooperation agreement to create a more intelligent and cost-effective information service management platform for Zhonggong Education through Netease Education Solutions.

After the strategic cooperation is reached, Zhonggong Education will use the technology platform provided by Netease Cloud for container cloud, cloud server, cloud storage, cloud database, cloud security, artificial intelligence, cloud video live broadcast, on-demand, instant messaging, intelligent cloud customer service, etc. Online teaching for basic platform upgrades, technical support upgrades, and business component enhancements.

At the same time, Zhonggong Education will also carry out modeling of various big data industries through the big data platform and BI tools provided by Netease Cloud to realize data resource integration, deep mining and asset operation. The two parties will also carry out the intelligent distribution and personalized recommendation upgrade of the existing online business layout content for the PC terminal, mobile phone mobile terminal and various intelligent terminal users of the Zhonggong Education Platform to meet the more diverse learning needs of users. And service needs.

At the same time, NetEase Cloud will integrate with the multi-faceted teaching and training of the IT training brand of Zhonggong Education. The two sides will further realize resource sharing and complementary advantages in the fields of Internet marketing, UI interaction design, Web front-end development, Java, PHP, software testing, Linux cloud computing, Python, big data, Unity, AR/VR, artificial intelligence development. , to provide higher quality teaching service programs for colleges and universities across the country, for the majority of IT learners and practitioners.

The intelligent testing of the education and training industry indicates a new trend in the development of the industry. With the rise and rapid development of the Internet of Things, cloud computing and next-generation mobile network technologies, the construction of educational information technology has entered the era of intelligentization from digital technology, and intelligent education has become a new trend in the development of educational information.

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