Deep connection, making medical at your fingertips
Nowadays, how to improve medical efficiency through Internet technology has not only become a core issue in the medical industry , but also an opportunity for Internet medical companies who dare to try and actively explore.
The micro-medical company established in 2010 is committed to becoming a medical community with a closed-loop solution. "Under the imbalance between supply and demand in the medical industry, micro-medicine hopes to establish a comprehensive platform for providing health, medical, information and institutional marketing services through its own product construction, matching as a core value, and deep connection between medical and patient (medicine) needs. â€
Medical resources are the cornerstone, before all development
The nine-story tower starts from the soil. When talking about the most important point in the overall development context, Zheng Yue, senior vice president of Micromedicine and president of Micromedical Portal Business Group, said, “It must be a 'medical resource', it is the cornerstone, and it has been built with it. Completed.†Obviously, the construction of medical resources is the first priority for micro-medicine.
For Internet medical companies, the volume of medical resources directly determines the services that enterprises provide to users. At present, Micro Medical APP has 260,000 expert resources covering 2,400 hospitals in 27 provinces across the country, and can provide in-house full-process services such as online registration and intelligent consultation.
Online and offline linkage to achieve integration from “diagnosis†to “therapyâ€
"Using the Internet to help improve medical services" is the second step in the development of micro-medicine. At present, the online medical services provided by the micro-medicine through the micro-medicine APP include: online consultation, remote consultation, post-patient follow-up, electronic prescription and other services, making online medical treatment more convenient.
"Internet technology is only a way and means to complete the digitization, mobilization and intelligence of medical services." In the view of micro-medicine, the real solution to medical problems, in addition to online services, is still inseparable from the support of offline services. Therefore, the third step of the micro-medicine is to solve the problem from "diagnosis" to "therapy" by means of online and offline linkage.
In order to make medical services more accessible, Micro Medical APP launched "service packs" and "super-members" products, enabling doctors to package online and offline services into packages for patients. Among them, the famous medical service package provides users with better medical resources, as well as accurate and direct doctors, so that doctors and users can achieve a higher degree of matching between “supply†and “needâ€.
Strict selection: a healthy lifestyle; label: deep connection between doctors and patients
"Medical care is not necessarily to see a doctor, hospitalized, surgery is called medical. But should start from the sub-health, it includes all aspects of diet, living habits, etc." Zheng Yue mentioned. It is precisely because of this that the micro-medicine puts the strategy of the fourth step on the micro-medical selection-health-themed shopping platform, launching products related to health diseases, and letting users start their lives healthily.
However, doctors and patients are not sure each other, which is the biggest problem in the medical industry. Zheng Yue pointed out that in the micro-medicine APP, all medical resources are labeled, including: doctors, hospitals, diseases, and even treatment methods, thus establishing a knowledge map of doctors, patients, departments, diseases and other aspects. .
In addition, the micro-medical established a doctor-patient community through the “health number†to allow doctors and patients to interact better. On the other hand, micro-medicine also encourages doctors to answer questions for patients through “helping everyoneâ€. In general, the micro-medicine APP has the basic services of labeling and knowledge mapping at the bottom, and has encyclopedia, community, search and other services at the product level, and then creates a closed loop from information flow to service flow, which enables doctors and patients to connect deeply. This has become the fifth step in the development of micro-medicine, and it is also the core part of it.
Precision marketing system to help build an innovative medical ecosystem
It is worth mentioning that the micro-medical precision marketing platform, according to the user portraits of hundreds of labels, realizes the intelligent display of different users and provides accurate and applicable medical information and services to a large number of users. Zheng Yue said, “Our essence is to innovate the medical ecology.†Micromedicine APP provides an information-based decision-making + transaction + compliance Internet medical system through structured content, medical service system, and healthy living e-commerce, thereby enhancing the accuracy of medical services. And accessibility.
In the future, the micro-medicine APP will continue to innovate the medical ecology from three aspects: First, through the structure and distribution of medical resources, patients can obtain appropriate medical resources and change the traditional “only recognize big hospitals†views; Second, through the related products and services, the medical supply and demand docking is more accurate. Third, through the opening of the disease-medicine-medicine route, the drug promotion and drug management of the pharmaceutical enterprises are finally strengthened.
Innovation is a kind of sentiment for enterprises that stems from utilitarianism. Only by such a simple feeling can it be possible to explore the true meaning of medical care and even the entire service industry.
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