In 2014, the development of the wearable device field gradually entered the scale, and the market is also showing a boom. Regardless of the industry, supporting its continued development always avoids talking about business models, and is similar in the field of wearable devices. Currently, it is at the stage of exploring various business models.
Today, in the 21st century, “ health health†has become more and more popular among the public. Everyone’s awareness of this aspect is gradually increasing. Wearable devices cut into this point and establish a business model in the field of health care. Sexuality, something that is very meaningful and valuable. Moreover, in the field of health care, it is relatively easy to explore a business model that conforms to its development rules.
According to the survey, Americans spend up to 2.6 trillion dollars on health care every year, and a considerable part of them are caused by unhealthy living habits, such as obesity and diabetes caused by poor eating habits. In fact, the market for health care has just begun to erupt, and the market size that it can achieve is far from what we can imagine. I have explained in the book "Smart Wear Changes the World - The Next Wave of Business", Wearables and Medical The combination will lead us into the era of "not sick".
According to my research on some business models based on wearable device applications in the United States, in the United States, insurance companies have begun to connect wearable devices to their own industries, and gradually formed a unique business model, roughly divided into two. Forms:
One is that the medical insurance company pays a part of the service fee of the wearable device company for the user who insures it; the other is that the insurance company adjusts the corresponding insurance premium according to the user's living habits to encourage the user to develop a good living habit.
In the first model, the typical model is WellDoc, which focuses on diabetes management medical care. Its main model is “Mobile + Cloud Diabetes Management Platformâ€, which is currently focused on mobile medical , but I think this model can be The actual value after wearing the combination will be even greater.
At present, WellDoc mainly records and stores its own blood glucose data through the patient's mobile phone, and then uploads the data to the cloud. After analysis, it can provide personalized feedback to patients, and remind doctors and nurses. The system has proven its clinical effectiveness and economic value in clinical research and has been approved by FDA medical devices.
In addition, WellDoc's BlueStar application provides real-time messaging, behavioral guidance and disease education services for patients diagnosed with type 2 diabetes and who need medication control.
WellDoc will charge users for the services they provide. Since the company's services can help health insurers reduce long-term expenses, two health insurers have begun paying more than $100/month for the Diabetes Butler System for insured diabetics.
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