After years of capital and policy-level rounds of baptism, the Internet medical circle has no longer shouted "subverting medical care" and "letting doctors lose their jobs", and actively cooperated with existing medical systems and medical resources to strive for the dissipated after the boom. A precious opportunity to survive.
The industry has begun to become calm, and the “old company†that has a deep understanding of the medical system and has accumulated deep in the traditional HIS field has begun to attract attention. Founded in 1997, Shenzhen Tianfangda Jianxin Technology Co., Ltd., which developed the medical record homepage management system, has accumulated more than 20 years in the field of medical information technology. In September 2014, Tianfangda began to transform into the Internet, focusing on the third-party medical check-up platform Kangkang Physical Examination Network, the Minkang SaaS platform for the majority of primary medical institutions, and the Kangkang Online APP for providing comprehensive medical and health management services to the C-end. Jingwei China has invested tens of millions of yuan in investment.
20 years of "traditional company resume", can you really successfully transform into an Internet company? Li Dianzhao, founder of Tianfangda, said with confidence that as long as the way of thinking changes, the industry accumulation of “old companies†will explode under the blessing of the Internet model.
Li Fangzhao, founder of Tianfangda
Internet medical return to nature Tianfangda seized medical examination + clinic double entrance
Li Dianzhao told the Arterial Network that before the Internet was transformed, Tianfangda was actually a project-oriented and product-oriented company. Although it was the first in the segmentation of multiple medical software, the long-term development space was still limited.
In the process of the Internet model sweeping across various industries, Li Dianzhao gradually realized that pure Internet companies are difficult to develop and blossom in the medical field due to lack of industry understanding, technology accumulation and offline teams. Tianfangda has accumulated 20 years of experience in the field of medical informatization, and has already honed a technology and push team with both industry understanding and execution. It has a pure Internet company in product development and commercial promotion of medical information. The advantage of comparison.
The remaining question is, what product and path will be cut into Internet medical care, and what kind of position will it occupy in the future industry structure? .
The long-term experience of medical informatization has made Li Dianzhao aware of the characteristics of the existing medical system, and has his own independent and clear judgment on the possible direction of medical reform and the possible mode of the future medical system. Li Dianzhao pointed out that although the state has been striving to promote medical reform, the progress has been slow. Tianfangda chose to circumvent the mainstream medical system with strong institutional strength, and cut in from the more market-oriented medical examination institutions and private clinics to light assets. The Internet informatization service has taken the road of “urban encircling the cityâ€.
Some time ago, Ma Yun's Yunfeng Fund decisively shot, ending the country's two largest private chain medical check-up institutions - Ikang Guobin and the United States health continued for nearly a year of acquisition war. Li Dianzhao believes that this aspect shows that the BAT-level capital has fully recognized the strategic value of the medical examination, and on the other hand, it has provided an excellent opportunity for Tianfangda to expand its medical examination institutions: “The medical examination industry belongs to the consumer medical field and has a high degree of marketization. However, the pattern is scattered. Recently, Ma Yun acquired the health of the US, and it is bound to promote the strong integration of private medical institutions. However, more than 90% of the state-run institutions in the medical examination market will remain independent and dispersed for a long period of time. With the strong pressure of capital, they will more urgently need third-party Internet platforms to provide them with a system of medical check-ups, companies and medical examinations, and cover the whole process of medical examination and even health management."
For private clinics, Li Dianzhao believes that from the perspective of policy environment and market dynamics, the golden age is ushered in: “Private clinics are at the edge of the current medical system, and their resources and service capabilities are relatively limited. However, the state has vigorously promoted graded diagnosis and treatment. The policies of grassroots medical care and social medical treatment are encouraged. In particular, the Central Committee recently reviewed and approved the “Healthy China 2030†planning outline. Private clinics have a strong scale of expansion and enhance operational motivation. The low-cost SAAS platform is their best choice. Moreover, well-known Internet medical companies such as Lilac Garden and Chunyu Doctor are actively carrying out offline clinic business, and also explain from one side that the future prospects of private clinics are generally optimistic."
Tianfangda has more far-reaching considerations for choosing medical examinations and private clinics. Li Dianzhao pointed out: "With the development of Internet medical care, the industry is more and more clearly aware that the offline entrance is the core occupation of Internet medical care. Tianfangda's Kangkang medical examination network occupies the entrance of healthy people. Minkang SaaS occupies the entrance of patients, and the strategic value of these two entrances will be fully demonstrated in the next few years."
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