Weimai CEO Jia Jialin: "Internet + medical health" needs more tolerance for innovation

On June 9-10, 2018, the 2018 Primary Care Innovation Practice Summit, co-sponsored by the Internet Medical System and Applied National Engineering Laboratory and the Internet Medical Health Industry Alliance, was held in Hangzhou, Zhejiang. The summit has set up six sub-forums, invited more than 70 big coffees, and attracted more than 1,000 medical industry veterans to discuss hot topics such as medical associations, new clinics and health management.

As the leader of China's third-generation Internet + medical health platform, the founder of the micro-pulse of the quasi-unicorn enterprise, Jia Jialin, delivered a speech on the theme "Let primary health care services no longer be difficult" and shared his " Insights and experiences in innovative applications of Internet + Healthcare.

Patient-centered new medical practices from “have” to “use”

At the beginning of the speech, 裘加林 first raised a question to the audience: “What is the determinant of innovation?” He quoted Edmund Phelps’s point of view in “Big Prosperity”: the four elements of innovation are The power of innovation, the ability to innovate, the related institutional support and tolerance for innovation, and the last point form the most important prerequisite for innovation under the current “Internet +” wave. The medical industry needs more innovation space and innovation opportunities. This is also the reason why the State Council issued the "Guiding Opinions on Promoting the Development of "Internet + Medical Health"".

Referring to the openness of the Internet medical field, Yu Jialin summarized the Internet + medical health evolution into four stages:

1.0 Floating cloud model, based on medical-medical, medical-patient communication platform and community, is characterized by no relationship with hospitals and data-independent;

2.0 The ice floe mode is represented by many local registration platforms. It is characterized by hospitals and has nothing to do with the data. Because it is not connected with the hospital's data and payment, the service unit is the hospital;

3.0 Iceberg mode, in the city as a unit, not only can be registered online, but also can realize medical payment, medical insurance settlement, report inquiry, prescription inquiry, online consultation of doctors. It is not only related to hospitals, but also related to data and payment. This model realizes the onlineization of medical resources in the region and provides accurate Internet + medical health services for local people based on medical health big data;

4.0 New Medical is to establish a user-centered personalized + precision service system.

Faced with the question that many medical institutions have realized similar functional products, Zhai Jialin put forward the theory of "having" and "using" Internet medical services. The traditional construction mode is paid by the government or hospital, and it is built and operated less. As a result, the system functions are “have”, the users are few, the activity is low, the efficiency is not improved, and the service is difficult to upgrade. The micro-pulse proposes patient-centered new medical care, emphasizing the importance of deep operations. Regarding how to make people "use", Zhai Jialin explained that by opening up all localized medical resources, including medical institutions resources and doctor resources, the user experience is the core, the focus is on promoting operations, improving the trust, diversification and training of medical services. The medical habits of users in the region “seeing the disease on the micro-pulse” have further improved the management efficiency and mobile informationization level of the hospital.

He also added a set of data to support the breakthrough achievements of the new medical practice of micro-pulse: in a city with a resident population of 700,000 in Zhejiang, the registered users of the micro-pulse app reached 200,000. The data in April this year showed that the micro-pulse in the city The penetration rate of medical services is as high as 22.38%, which has become the largest Internet + medical health service portal in the region. In the practice operation of another medical association, micro-pulse has achieved 27% of medical service attendance and payment by the micro-pulse platform, which greatly improved the operational efficiency and user experience of the medical association.

From "inside" to "outside", 3+1 service closed loop in cities

On the same day, in an interview with reporters from the Economic Observer, Caixin Health, Titan Media, etc., Jia Jialin further elaborated on the basic positioning of the micro-pulse: localized trust-based doctor-patient service platform, it is not difficult for doctors to provide medical and health services. It is not difficult for patients to receive medical and health services.

In addition to the three basic in-hospital services, namely, appointment registration, report enquiry, comprehensive payment and other Internet, while breaking the space, time, service restrictions, extending medical services to a wider range of off-campus scenarios, providing post-hospital exclusive services , online consultation, report interpretation, online video consultation, out-of-hospital visits, online prescriptions, drug distribution and other diversified methods, expand the doctor's service boundary; through the face consultation and other consultations to achieve local doctor-patient communication, doctors and patients It has also established a strong chain of trust, forming a closed loop of medical health services based on doctors and patients' trust.

When asked about the urban layout of the micro-pulse, Zhai Jialin said: "Based on the pattern of China's medical services, the micro-pulse mainly lays out the Internet + medical health platform of the third- and fourth-tier cities. It covers more than 60% of the local medical institutions by the city. In order to maximize user coverage density and platform recognition, it provides users with efficient and convenient connection and matching. Focus on operational efficiency and depth, focus on user experience and satisfaction, let us deepen in a single city, Go further."

At present, Weimai has covered nearly 500 hospitals in 70 cities in 17 provinces. In more than 40 cities with services already opened, the penetration rate of users has exceeded 20%, and 40,000 local doctors have been on the line to provide full-service. Yu Jialin said that in the future, Weimai will still focus on the grassroots level of service and continue to work hard under the mission of “let medical health services no longer be difficult”.

It is worth mentioning that Weimai has made innovative practices in financial technology. Its platform supports payment links such as registered payment, inter-diagnosis payment, and hospitalization prepayment. It integrates multiple payment channels, and provides medical insurance payment and online insurance claims. For flexible application of external applications, allowing patients to select on demand, can promote business collaboration and process optimization, further improve patient convenience, improve hospital work efficiency and management. At this summit, Weimai's product “emaifu” won the “Best Commercial Insurance and Innovative Payment Platform” together with the partner Edong Medical Group with the innovation and practice of medical insurance out-of-card payment based on the unified payment platform. Awards.

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