From medical e-commerce to online hospitals to community patient management systems, Lepu Medical has established its “Internet Atlas†of Lepu Medical in the Internet era with its own excellent technology and hospital resources, plus precise mergers and acquisitions.
Compared with the rigorous professional atmosphere at Lepu Medical Headquarters, the company's e-commerce division in Xi'erqi is full of Internet atmosphere. The person in charge of the company's mobile medical project told the Shanghai Securities Journal: “At the end of June, the company's two mobile medical apps for chronic disease health management have been launched. At the same time, the mobile medical project team is still improving the technology of the APP products that have been put into operation. And upgrades." Since the first half of this year, Lepu's M&A expansion in the mobile medical field has effectively demonstrated its determination to enter the mobile medical market.
Since March this year, the rapid expansion of Lepu Medical in mobile medical care has attracted attention from the market. After spending 106 million shares of medical-grade remote ECG real-time monitoring service provider Eucalyptus, the company immediately acquired a wholly-owned pharmacy in Beijing, and accelerated the deployment of medical e-commerce platform to achieve online and offline interaction. On June 10, the company announced that it plans to invest 10 million yuan to participate in a 20% stake in Shenzhen Yuandong Innovation, which develops innovative medical wearable devices for the domestic and telemedicine markets at home and abroad.
In fact, Lepu Medical's strategic layout for mobile medical began in February 2014, and the company concentrated its strengths to form a mobile medical division to begin mobile medical care. In August of the same year, the company invested in Jin Weijie, a technical supporter of “one-button†family doctor-type service equipment and system construction, and invested in the establishment of Medical Kang Century, focusing on the development of family-intelligence mobile medical devices related to cardiovascular diseases. The mobile phone blood glucose meter and intelligent heart mark detector independently developed by the company have been registered by the Food and Drug Administration in March this year to achieve market sales.
Li Guoqiang, director of Lepu Medical, said in an interview recently: "There is a good business model in the Internet medical field, and there are really not many companies that can make people shine. For Lepu, it will focus on the cardiovascular field and explore from the vertical. Transforming to Internet healthcare."
The reporter learned from Lepu Medical that the strategic layout of the company's mobile medical care includes building a cardiovascular disease network hospital, building a vertical medical e-commerce and building a three-part Internet community for patients after stent surgery, and launched a "concentric butler" and "heart failure" Manage "two apps.
For the current "market hot, profitable" problems in mobile medical care, Pu Zhongjie, the chairman of Lepu Medical, analyzed the business model of Lepu. "Our medical model has three big blocks; one of the simplest models is medical e-commerce. The second model is that we want to build some online hospitals, cooperate with the hospitals with better relations with us, and do some Internet hospitals in the provinces to use their resources to solve the problems at the grassroots level. The biggest piece It is the community patient management we talked about, this is the core.†Pu Zhongjie said.
Referring to the strategic planning in the field of mobile medical care, Lepu Medical said that in the future, the company will create and establish a mobile medical platform around cardiovascular diseases, establish a cloud service platform for cardiovascular disease wearable (home) equipment and health management, and build a heart. Veterinarians and patients participate in the Internet community to promote the establishment and application of cardiovascular disease big data.
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