Breakthrough path for wearable medical devices

Most of the current wearable medical devices are still only the role of health butlers, and far from the concept of smart medical care ; in the future, if the medical data is mutually recognized, wearable medical devices may usher in a new explosion point.

Recently, a manufacturer of wearable medical equipment in Tianjin, Orange, launched the Orange Detective Instrument 2.0 and released a total sleep breathing solution at Beijing Chaoyang Hospital, trying to break the current health management model of wearable products.

The user wears the detector watch, and after 7 hours of sleep, data such as blood oxygen and pulse rate can be collected; after the watch is connected with the mobile phone through the APP, the data can be transmitted to the doctor's computer terminal. After the doctor completes the professional diagnosis based on the data collected by the watch, he reports the detailed report to the user's mobile phone.

Through the cooperation with the top three hospitals in clinical use, the Orange sputum detector connects device users, APP and doctors to form a closed-loop ecological chain of medical services for monitoring-treatment-rehabilitation.

Guo Yuheng, director of the Sleep Respiratory Center of Beijing Chaoyang Hospital, said at the press conference that the similarity between the data of the orange sputum monitor and the clinical sleep-sleeping gold standard is over 95%, which can be used as a screening judgment for sleep apnea syndrome. And provide a reliable basis for primary diagnosis.

It is reported that the Orange Product Family's product launch conference is the first mobile medical project conference in China to be held in the top three hospitals.

Market research firm IDC expects sales of wearable devices to increase by 173% from last year's 26.4 million yuan to about 72.1 million yuan. Listening to the wind and guardian Yuntian said that the next breakthrough point for wearable devices is likely to be in the medical and health field.

Shi Lichen, a medical strategic planning expert, told the author: "Now wearable medical equipment is still in the exploratory period, and there is still a long way to go before the maturity. The reason why the market is so hot is that everyone is speculating on this concept, perhaps for financing. It may also be for market value management."

However, some insiders believe that the current market for wearable medical devices is just an illusion. Various health monitoring devices seem to be intimate. In fact, most of them are shallow health butlers, which are far from the essence of smart medical care. . Because of its function of “chicken ribs” and too homogenization, it will not bring long-term appeal to the consumer market until a major breakthrough is made.

Mobile medical software is easy to ask the doctor CEO Wang Wei also has the same view: "Now wearable devices are mostly biased towards great health, and the future development direction should be closer to medical care. There will definitely be a market in the future, but not only will it be accepted by the majority of users. It has to be accepted by hospitals and doctors. It really takes some time."

More than $30 billion in the market

At present, search for wearable products such as wearable watches and bracelets on e-commerce platforms, and there are no fewer than one hundred brands.

The real dilemma of the wearable medical device and the road to breakout

On June 4, Huawei announced the launch of the TalkBand B2 smart bracelet in the US market and a strategic partnership with Jawbone, a wearable device startup in San Francisco, USA. In the future, the data of Huawei's wearable products will be integrated into the latter's UP application ecosystem. The UP platform currently has more than 3,000 applications, providing users with services ranging from fitness guidance to connecting home thermometers.

According to the latest report released by market research firm IDC, global wearables shipments reached 11.4 million units in the first quarter of this year, up 200% year-on-year, and achieved growth for the eighth consecutive quarter.

According to the data provided by Analysys think tank, the size of China's smart wearable device market in 2014 was 2.2 billion yuan. In 2015, the official launch of Apple Watch will greatly stimulate the scale of the entire smart wearable device market, and the market size is expected to reach 13.56 billion yuan.

Going out to ask the marketing director Chen Sinuo revealed to the author that their Ticwatch watch has been released for a week from June 3, and the current sales situation in Jingdong crowdfunding is much hotter than expected. The total amount has exceeded 600. Ten thousand yuan.

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