OFweek Medical Network: In early May, Chunyu Mobile Health announced its ambitious “Spring Rain Clinic†program. In this plan, Dr. Chun Yu announced that 25 offline clinics will be opened in five key cities across the country, and by the end of 2015, it will be expanded to 300.
This is not the first test of offline medical clinics in the Internet. In November 2014, after obtaining $70 million in financing in the C round, the online medical website of the Lilac Garden released its own offline clinic program.
However, in the past six months, the offline clinic plan of the Lilac Garden has been slow. In this regard, there are public opinion that attribute it to the medical system. It is also because of the institutional reasons that the offline clinic of Lilac Garden is still cautiously on the road of progressive approval.
Online and offline "closed loops"
Even if the road to approval is long, Zhang Jin, CEO of Clove Garden, still emphasizes that the strategy of offline clinics is “correct and must be doneâ€.
In an interview with reporters, Zhang Jin said that it is not worthless to use the Internet for general consultation or consultation, but it is difficult to form a "complete situation" for customers.
Taking the patient's diagnosis of high blood sugar as an example, "The patient has been on the online consultation for half a day, but in the end, he still needs to do a blood sugar test. With the test results, I can make a decision, otherwise I can't help the patient. â€
Zhang Jin explained that online and offline must form a "closed loop" to provide a true and complete service. If you only stay online, it is not enough. Among the offline medical institutions, private hospitals often have poor reputation. There are many “disorders†in the past, and general public hospitals do not choose to cooperate with online medical institutions.
Zhang Jin said frankly that he did not attempt to make substantive contact with the public hospitals in this regard, because he had a basic judgment. "Those public hospitals are theoretically not lacking patients, and the clinics are full every day."
In 2012, the Lilac Garden began to develop the idea of ​​establishing an offline physical clinic. Zhang Jin recalled that at the time, a new wave of mobile medical companies had just entered the market, and a large number of companies announced that they would use mobile Internet to subvert traditional medical care. Public opinion at the time believed that medical care was one of the few industries that had not been subverted or deeply transformed by the mobile Internet. People think this is a big opportunity.
But Zhang Jin does not think so. "We feel that health care is sometimes unmovable," Zhang Jin explained. "We need to combine online and offline to make a complete system."
As the chief marketing officer of Chunyu, Liu Chengping revealed that Dr. Chun Yu’s opening of the “Spring Rain Clinic†was a result of the “market changes and user needsâ€.
Liu Chengping believes that the Internet itself is to solve the needs of users, and what kind of needs users have, the Internet company is responsible for meeting. Specific to the "Spring Rain Clinic", Liu Chengping explained to reporters that there are currently 58 million users of Chunyu doctors, 70% of which can be solved online, and the remaining 30% of the problems need to be diagnosed offline. Based on this customer demand, Chunyu Clinic appeared.
In other words, the offline solution is used to solve 30% of the problems. Liu Chengping emphasized that through the online archives of Chunyu, this part of the demand still needs to return to the line. In his view, online and offline is a complement to a service.
Unlike the clove garden, which opens the clinic from scratch, Chunyu Clinic adopts the “light asset†model. Under this model, the cooperative hospital provides idle resources, including places and hardware equipment, and Chunyu provides doctors and services through network deployment.
Liu Chengping said that the Chunyu clinic is different from the physical clinic in the Lilac Garden. The opening of a physical clinic, from approval, lighting, site selection, construction, renovation, to final acceptance, he felt the same kind of troubles in the whole process. "This kind of clinic is definitely not fixed for a year or two. ."
In the past six months or so, Zhang Jin is experiencing a lengthy approval process.
Zhang Jin revealed to reporters that the approval mainly involves three departments: "The first is the environmental protection department, which involves medical waste, the first is to conduct environmental impact assessment; the second is the fire department; the third is the health department, and the health department makes the final decision. â€
Zhang Jin further elaborated on the approval process: first, the site selection, after the site selection is confirmed, the fire department should be approved; after the approval, the fire and environmental approval documents should be sent to the health department. If the health department approves, A license will be issued. As a result, a clinic can enter substantive operations.
What makes Zhang Jin happy is that this approval process and approval criteria have been “much better than in the pastâ€. In the past, there were a lot of restrictions. "In the past, there was a requirement for the distance to open a clinic. If there is a hospital within 500 meters, then you are not allowed to open a clinic. Now there is no hard requirement for distance, because the profit of private clinics is still Losing money is something you think about yourself."
Underline docking
Zhang Jin said that the first physical clinic in Lilac Garden will be opened in Hangzhou in September this year. The clove garden will then open clinics in several first-tier cities such as Hangzhou, Beijing and Shanghai.
“Clove garden is not limited to first-tier cities. Second- and third-tier cities are also our target. Because first-tier cities such as Beijing and Shanghai, medical resources, including good doctors and large hospitals, are concentrated, while second- and third-tier cities The quality and standards of medical resources and medical services are relatively poor, and the medical needs of local people are very strong, which is a greater opportunity for the clove garden," Zhang Jin said.
Dr. Chun Yu selected his first clinics in five major cities: Beijing, Shanghai, Guangzhou, Hangzhou and Wuhan. Liu Chengping explained that this was first based on the decision made by the current distribution of users in the spring rain. “Where there are more users, the clinic should be built first. Another consideration is that if the medical resources in one place are relatively better than in other cities, it is easier to choose a doctor in the city.â€
Liu Chengping believes that as long as the first step is taken, it will not be too difficult to achieve the goal of opening 300 clinics by the end of 2015. "The core is to do the standards we have set, and let the entire online and offline process work, then copy it, it will be very fast."
Chun Yu has established strict selection criteria for doctors and cooperative hospitals. Among them, the doctor's choice is to be able to practice more under the 100,000 line registered in Chunyu, especially the doctors who are willing to be strong. Another hard criterion is that they must be deputy directors of the top three hospitals or doctors at the chief physician level.
Clove Garden chose to build a general practice clinic independently, which first requires a software system that supports its philosophy. In Zhang Jin's opinion, this is a very big project. Existing software systems cannot afford this responsibility.
In Zhang Jin’s vision, before the patient came to the clinic and left the clinic, the clinic had to provide a complete system, relying on mobile devices, mobile terminals and other channels to provide services to patients. In the clinic, services are provided through the hardware and software facilities in the clinic. If you string together these things, you need a complete information platform.
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